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In its drive to go green, the technology
industry has so far focused mainly on big targets like corporations and
especially computer data centers, the power-hungry computing engine rooms of
the Internet economy. Next come the hundreds of millions of
desktop and laptop personal computers in households worldwide. Read on more in this article by Steve Lohr from the New York Times .
Microsoft, the nonprofit
Climate Savers Computing Initiative and a start-up called Verdiem are combining
to put a spotlight on the energy-saving opportunity in PCs, and distributing a
free software tool to consumers to help them do it.
The potential savings in both dollars and
pollution is huge, analysts say, when the estimated one billion PCs in use
globally are taken into account. The research firm Gartner estimates that 40
percent of all carbon dioxide emissions resulting from information technology
and telecommunications are attributable to PCs. Data center computers account
for 23 percent, and the rest is attributable to printers and telecommunications
equipment.
“If you are going to tackle climate change and
curb energy use, you have to deal with consumer devices like PCs,” said Andrew
Fanara, a product development expert in the Environmental
Protection Agency’s Energy Star program, which promotes energy-efficient
products and practices.
For more than a decade, the federal Energy
Star program has developed voluntary power-management standards for PCs, and
suppliers like Intel and Microsoft have
steadily improved the energy efficiency of their chips and software. But Mr.
Fanara estimated that less than half of PCs met those standards, in part
because more energy-efficient hardware adds slightly to production costs.
“There are large potential savings beyond
what Energy Star can do,” he said.
The free software, called Edison,
is a consumer version of the PC energy-saving software sold to corporate
customers by Verdiem, which is financed by Kleiner Perkins Caufield &
Byers, a leading venture capital firm and an aggressive investor in green
technologies, and other venture investors.
Verdiem, based in Seattle, has 180 corporate and government
customers, including Hewlett-Packard,
which bundles Verdiem’s Surveyor program on its desktop PCs sold to
corporations. Though he will not disclose sales figures, the company’s chief
executive, Kevin Klustner, says revenue should triple this year.
There are other free tools for calculating
and managing PC power consumption, including the E.P.A.’s EZ Wizard, CO2 Saver
and a Google energy-saving gadget. But Edison allows the user more flexibility, especially in
making the settings as stringent as they want, analysts say.
If a user sets the software to put the
machine in a “deep sleep” mode after a few minutes of not hitting a keystroke,
the hard drive powers down and the PC sips just 5 percent of its normal energy
consumption.
That kind of energy diet is far from
standard practice in homes and offices. Half of all electricity consumed by a
standard PC is wasted, according to environmental and industry studies.
Household electricity bills could also be
trimmed by $20 to $95 a year for each PC, depending on local power costs and
the kind of PCs in use, said Mr. Klustner. “What we’re trying to do is raise
the visibility of the power consumption problem on the PC desktop and really
bring power management to the masses,” he said.
The Climate Savers group, which includes
major technology companies and environmental groups, has set a goal of reducing
carbon dioxide emissions from computers by 54 million tons by 2010. That is the
equivalent of the yearly pollution from 11 million cars. The goal includes data
center computers and PCs, and about half of all PCs are consumer machines.
“This kind of energy-saving technology for
consumers is a key ingredient in moving toward that goal,” said Rob Bernard,
chief environmental strategist for
The companies said that the Edison software would be available to download on
Wednesday from the Web sites of Verdiem (verdiem.com ),
Microsoft (microsoft.com/environment ) ,
and Climate Savers (climatesaverscomputing.org ).
Article By Steve Lohr; Published: August 6, 2008; Source: NY Times
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